Dunnhumby Renames Tesco TV, Rethinks Approach To Content
29 Jul 2007
LONDON – It’s not television, and that’s official. Tesco TV, perhaps the best-known of all British digital-signage networks, is this week expected to be formally rebranded as Tesco Screens by Dunnhumby, the supermarket’s marketing-consultancy subsidiary which handles the in-store medium.