Parthenon Capital Invests in Captive Media Holdings
1 Apr 2008
Parthenon Capital, a US private equity firm has made a significant investment in Captive Media Holdings, the largest provider of advertising and marketing opportunities to national brands through US health clubs.
LA based Captive Media Holdings (also known by its trade name of Health Club Panel Network) reaches about 7 in every 10 health club members in the 20 largest media markets in the US - and has a network of almost 3,000 health clubs nationwide. The company offers a full spectrum of advertising and marketing services, including digital signage advertising, print indoor billboards, and more tailored coupon and sampling programs.
Parthenon has good links into the health sector - and will be looking to assist Captive in expanding their network as well as exploring other tangential growth opportunities, including strategic acquisitions and/or investments in other relevant place-based media platforms.
AKA COMMENT
The private equity deals in the digital signage sector don't appear to have dried up - in fact, we are writing about them every week. The health club market is another example of a fragmented global sector ripe for consolidation. The cross-over with wider health care, in pharmacies and surgeries makes this a very attractive proposition from a high value (and growing) brand space.