ContextMedia Selects BroadSign For 900 Site Roll Out
21 May 2008
ContextMedia Inc, a point-of-care digital media network operator, have selected BroadSign to deploy screens at 900 locations - thereby creating the largest diabetes health education network in North America.
ContextMedia owns and operates the Diabetes Health Network (DHN), a network of digital displays installed in medical offices. The location-specific video programming educates patients about their condition, provides nutritional tips and gives advice on products that can help them lead a healthier lifestyle.
The content loop consists entirely of video segments produced by the world's leading sources of diabetes education, combined with sponsor messages. The DHN model allows doctors to customise programming for their office by selecting content from an extensive library and mixing in their own video messages.
Membership in DHN is free for doctors and ContextMedia installs and maintains the screens at no cost to the clinics.
AKA COMMENT
Diabetes is a growing worldwide problem and ContextMedia is building a significant network by just focusing on this specific market area. The company plans to expand the network to 4,000 screens in 2010.
BroadSign was chosen as its partner because its hosted ‘SaaS’ solution has the ability to support network growth at minimal incremental operational costs.