Research Shows 20% Sales Uplift From Digital Signage Network
2 Jun 2008
Research results from Prime Digital Media and Sigma, owners of the Wellbeing digital signage network in Australian pharmacies, are reporting an effective 20% sales increase for products promoted through the channel.
The results are based on a month long research study carried out by Galaxy Research and Sigma audited point-of-sale data. The pharmacies selected to carry out the research were spread geographically across Australia - and no additional point-of-sale promotions or catalogues were placed in the pharmacies while the research was being undertaken.
Sigma and PDM are one of the first companies in Australia to release tangible research about the effects of digital media advertising in Australia.
AKA COMMENT
It is good to see more research data released to the general market. Figures that show 20% sales increases have tended to raise eyebrows in the past, but as the evidence piles up, maybe we are going to have start believing them. That this is in pharmacy makes sense, consumers rely on the advice of trusted sources for health care choices, and if the content is able to recreate the feeling of expertise, it is likely to drive strong sales growth.