Nanonation Integrates Text Platform To Its Digital Signage Software
17 Jun 2008
US-based digital signage software specialist, Nanonation has linked up with Impact Mobile to supply an integrated content delivery platfrom and mobile media solution for the hospitality and retail markets.
The deal enables Nanonation to offer their customers the ability to offer interaction with their digital screens via standard text messaging.
AKA COMMENT
The addition of added-value applications to digital signage software platforms has been the name of the game in 2008. First it was adding content systems such as weather, then it was audience measurement systems, then media sales aggregation software, and now the latest thing is mobile and text-to-screen applications.
The newswires have been awash with the software companies getting into this next round of 'must-have' functionality. Interactive applications are seen as offering advertisers and brands new and engaging customer experiences.