Puerto Rican Network Impresses Viewers, But Struggles For Ads
23 Mar 2005
With a higher population density than any state on the U.S. mainland, the island of Puerto Rico might seem to present a perfect captive audience. But the operator of the Caribbean commonwealth’s main digital-signage operation admits that it is struggling to recruit advertisers to the new medium, despite data to suggest that his screens reach more than half the population every month.