Viacom Trials Screens In London's Tube
29 Mar 2005
London’s Underground stations are set to get their first moving advertising posters as Viacom Outdoor starts trials of a new form of digital advertising. From early May, LCD screens will go up on either side of the escalators at Tottenham Court Road station, according to a local newspaper report. They will allow advertisers to create animated posters with moving images or changing text.