Thomson To Buy PRN, Enter Sector Through Record-Breaking Deal
28 Jul 2005
SAN FRANCISCO AND LONDON – French media-technology giant Thomson is to acquire U.S. retail-media network operator PRN for approximately $285m cash, the companies said today.
The deal – by far the biggest-ever corporate acquisition in the digital-signage business – marks the second time this week that a major multinational has entered the sector, following 3M’s agreement to buy Mercury Online Solutions.