While POPAI Defends Its Metrics Project, The Screen Makes Its Own Proposals
22 Jun 2006
LONDON – Rarely does a discussion of digital signage pass without the challenge – or condundrum – of audience measurement being mentioned. And it’s a hot topic again this June, with British industry body The Screen issuing a white paper laying out detailed proposals for audience metrics while global retail-marketing organisation POPAI hits back at an article critical of its progress in this field.