The True Cost Of Retail Digital Signage: Where Bill Gerba Gets It Wrong by Terry Scannell, founder, ipSigns
7 Nov 2006
I am a big fan of Bill Gerba and his blog. There is no question that he has added to education, understanding and debate in the networked-digital-signage (NDS) industry. His 3 November update of his earlier blog of 2004 in which he describes a comprehensive budget for a single-site digital-sign system over three years is no exception. (There’s a link to the blog at the end of this article.)