In association with:
glossary
a b c d e f g h i j k l m n o p q r s t u v w x y z
a
Above the Line
Traditional advertising formats such as press, radio and TV were commission is paid to the advertising agency. Today it is more common for all media including non-traditional "below the line" formats to be considered as part of an overall campaign, going "through the line".
ADSL
Asymmetric Digital Subscriber Line - a fast internet connection technology that allows the use of existing telephone lines at high speed - commonly referred to as broadband.
Advertising Network
A system of digital displays connected and controlled through a network such as the Internet.
Ambient Media
Describes a broad range of advertising that appears in non-standard locations and mediums outside the home. Examples include supermarket trolleys, petrol pump advertising to advertising on theatre tickets, cricket pitches or even pay slips.
Analog
A continuous signal or quantity, as opposed to digital; using discrete numbers, values vary widely.
Audio Video Display
Custom electronics display used to convey audio and or video messages.
AVI
Audio Video Interleaved. A sound and motion picture file compliant with Microsoft Windows Resource Interchange file format. (RIFF).
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b
Back Channel
Relates to satellite broadcasting where a separate line, usually dialup, is provided to facilitate outgoing communications.
Bandwidth
The total amount of information that can be transmitted over a network. The higher the bandwidth, the more data can pass over the network.
Baud Rate
Number of bits of information transmitted per second from one digital device to another.
Below the Line
Non-media advertising or promotion. Includes direct mail, point of purchase displays, giveaways.
Broadband
A high bandwidth fast speed internet connection
Broadcast
Transmitting a message over a wide area or to everyone connected to a network or service. Also refer to Narrowcast / Multicast
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c
C.A.D.
Acronym for Computer Aided Design, whereby designs and schematics are computer generated.
Captive Audience Network (CAN)
Usually seen in its acronym form, as CAN, this is one of several competing terms to describe an out-of-home, location-specific TV network. It can be applied to those broadcasting to the public, for example in a retail environment, or to private networks aimed at an organisation's employees and used for training, corporate information and so on.
Composite Video Signals
Analogue Video signals with picture and sync information.
Customer choreography
Where a customer goes and how they interact with their surrounding in a retail environment
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d
Data capture
Recording details of customers' interaction, whether active or passive, with retail media systems
Data Conversion
To change digital data from its original source code by using an electronic memory to record it into another code
Data feedback
Reporting captured data back to the central content management system for further processing and analysis
Day Part
Specific timing for content
DB
Decibel - measures sound or Signal to Noise Ratio expressed on a logarithmic scale
Decompression
Creating a viewable image for from a compressed video, graphics or audio file
Diagnostics
Reporting the operational status of a connected display system back to the central management system
Digital display
Includes display technologies such as LCD, Plasma and LED. There are other emerging digital display technologies such as OLED a cost effective.
Digital media
Media in digital format such as MPEG, AVI, QuickTime, JPEG, Bitmap
Digital Outdoor Network
Operating in the same context as Outdoor advertising this refers to networks of digital displays for advertising or other promotional purposes
Digital Outdoor Networks
The focus of the Screen forum this refers to network connected digital display systems used for advertising and promotion in the "Outdoor" environment (broad definition). It includes the traditional definitions of Outdoor such as billboards, street furniture and transit as well as other public places such as retail, F&B washrooms, petrol station forecourts and the like
Digital Signage
The same traditional signage but using digital displays. Applications include screens in airports for flight information, advertising screens in public places, traffic information displays
Display
Used to present/advertise a company or product, often includes merchandise
Distribution
(Casting) which includes also managing the network
DPI
Dots per square inch
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e
E-Commerce
Electronic commerce. Refers to business conducted through electronic channels such as the Internet
Encode
In multimedia this term means compressing a file
Estate Owners
Those who possess the rights to "estate" where screens could be placed for advertising or promotion. The scope of rights held by estate owners can be quite broad and is not limited to digital media systems
Exposure
A consumer's contact with an advertising format/campaign or POP unit
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f
Firewall
A network device, to secure data and prevent unauthorised hackers from entering a private network
Firewire
Apple's trademark name for the IEEE 1394 standards - a fast external bus used to connect DV cameras to computers
Footfall
The number of people passing a retail area, space or advertising medium
Footprint
Base area of a display unit. Small footprints are desirable in any in-store location
FTP
File transfer Protocol - common internet protocol used for transferring files
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g
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h
HDEP
High Definition Electronic Production
HDTV
High Definition Television. In the UK, HDTV results in 1250 TV lines scanned at 31.25 Khz, above the current TV standard
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i
Illuminated Signs & Displays
Signs or displays using light in any form
Impulse purchases
Unpremeditated purchases. Research has shown quite consistently that the majority of purchase decisions in retail are made on impulse whilst in the store
In-Store Media
Any advertising located in the retail environment
Installation Service
Service offered by a company that contracts to place displays in retail outlets etc at a per unit cost
Interactive
Where man meets machine and interacts, the most common form of interactive system is a touch screen or buttons on a kiosk type display device
Interactive Display
Displays with the ability to interact with consumers through touch screen functionality or computer keyboards
IP
Internet Protocol - commonly used protocol for transferring data over the internet
IR
Infra red - wave lengths just beyond (longer than) the visible spectrum; often filtered out to reduce heat on film or slide
Island Display
A display designed to stand alone with merchandise available from all sides
ISP
Internet service Provider - a company providing internet related services, such as connectivity, email and web hosting
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j
JPEG
Graphic format developed by the Joint Photographic Expects Group, it is a bit mapped image format that is largely used for online graphics
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k
Kiosk
An electronic, interactive system used for in-store decision support or transactions
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l
L.C.D.
Liquid Crystals Display; liquid crystals exist in an intermediate state between liquid and solid, and realign under electrical stimulation
L.E.D
Light Emitting Diode; a semiconductor diode that converts electrical energy into visible electromagnetic radiation. Often used as indicators and display devices
Lines Per Inch
The number of lines, rows or dots per inch in a screen
Local Area Network
Network that connects computers within a small region, often within one building
Logging
Scheduling software that records and logs information regarding what, where and when items were played
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m
Media buyer
Agency that procures advertising space on behalf of a brand
Medium Screen
Screen with ruling of 133 or 150 lines per inch
Mesh Networks
This is a generic term referring to the linking together of wireless LAN devices, base stations as well as clients (ie PC's, notebook computers) to create a wide area wireless network. Such a system would enable a dynamic wi-fi type network that could cover whole city areas without the need for fixed base stations
Motion Displays
Any signs or displays with moving elements
MPEG 1/2/3/4
A group of compression standards for video and audio, created by the Moving Picture Experts Group
Multicast
Transmitting the same media stream simultaneously to many recipients. See also - Narrowcast
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n
NAB
National Association of Broadcasters
Narrowcast Networks
This includes satellite broadcast to targeted displays and internet narrowcasting, used by such companies as Internet advertisers
Narrowcasting
Analogous to broadcasting but relates to targeting a selected or defined audience. The terms is used broadly and covers the internet as well as other networks and wireless communications
Networks
The term networks is used in various ways, in a non-technical sense such as a person's network of contacts and in a technical sense such as an Ethernet LAN which a computer may be connected to
NTSC
National Television Standards Committee, established the US standard 525-line 60- field system, NTSC format
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o
Opportunities To See (OTS)
An individuals numerical chances of viewing a display
Out-of-home advertising
Broader term includes all advertising sites located and viewed outside of the home
Outdoor advertising
Advertising in public places including retail, leisure and transport. It is not limited to any technology or format
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p
Passive interactivity
Where a consumer interacts with a media systems device without doing so consciously, for example triggering a motion sensor
Permanent Display
Display used for six months or more
Personalised Display
A display that is used by specific retailer's or own brand goods
Pixel
Picture Element; the smallest element to create an image in computer graphics; a dot
Pixel Resolution
Resolution measurement in terms of discernable pixels
Plasma Screen
Gas Plasma screen; Illuminescent phosphor pixels, energised by electrically stimulated gas plasma cells. Commonly used to produce large format, colour displays with slim profiles
Point of Purchase (POP)
The location, usually within a retail outlet, where the customer decides whether to purchase a product or service
Point of Purchase Advertising
Any form of advertising, signage or communication within a retail environment that is designed to influence or assist the consumer in locating and purchasing a product or service. POP Advertising includes shelf edge marketing, aisle end gondolas and other forms of promotional retail fixture
Post Testing
Store audits or other research techniques employed after a display has been installed to determine the rise in sales and/or brand awareness brought about by the use of the display
Pre-Testing
A few display samples are tried in store locations to determine their effectiveness before the entire order is placed. Can be misleading if sites are not carefully selected; a test market
Promotional Display
Displays designed specifically for usage with a particular promotion, usually short term
Proximity marketing
Marketing within the immediate environment. Proximity marketing is all about differentiated and personal marketing to maximise the opportunity for impulse purchases or sales closure
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q
Quick Time
Mac Computer cross platform multimedia technology. Widely used for CD-ROM, Web video, editing and more
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r
Rear Projection Screen
A translucent screen of glass or plastic with a specially formulated coating on which the image is projected though the screen for viewing. The screen is between the projector and the viewer. The image must be reversed or a mirror used to correct the image for viewing
Retail & Outdoor Video Networks
This is what we have as a title on our Home Page and certainly it is meant to cover out-of-home advertising as well as digital signage networks (which I think of as ad networks and promotion networks) as well as virtual networks, ie our non-connected networks
Return on Investment (ROI)/Return on Capital Employed (ROCE)
The value that an organisation derives from investing in a project
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s
Sales Choreography
Similar to Customer Choreography but specifically relating to how consumers navigate and interact within the retail environment to the point of making a purchase
Scheduling
Creating scripts or plays lists that handle particular content over the period of time
Shelf Talker
An audio and or visual device that attaches to a shelf edge to capture consumer attention. The message can be push button activated or motion sensing activated
Sorenson Video Code
High quality, low bandwidth QuickTime video code
Store Traffic
The number of people that pass to and fro in a retail environment
System integration
Taking a number of separate products and bringing them together into a complete system to perform a certain function
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t
Target Market
Select group of consumers which advertisers and salespersons focus activity on
TCP
Transfer control protocol - common network transfer protocol used widely on the internet
Temporary Display
A display with a specific short life, measured in weeks
Test Market
Regional sales area used for testing a product prior to launching it nationally
Test Store
A nominated retail unit used to track product sales tests made to determine buying and merchandising practices
Touch Screen
A computer display controlled through the touch of a finger on the screen
Traffic Count
The number of potential customers passing a display during a specific period of time
Traffic Flow
The movement of shoppers through a retail environment
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u
Unique Selling Proposition (USP)
The benefit that a product or service can deliver to customers that is not offered by any competitor: one of the fundamentals of effective marketing and business
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v
Videowall
A large-format video display using picture tubes or rear-projection displays
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w
WAN
Wide Area Network
Wi-fi
A generic name for the digital wireless system used by laptops and PC's for wireless connection to a network. Wi-fi is most commonly used in the office and increasingly in homes though more recently a considerable amount of press coverage has been given to the spread of wi-fi access points (places to "connect") in public places and retail. Technical references such as 802.11b, 802.11a, 802.11g indicate the particular wi-fi standard being used
Wireless
A generic term for all types of non-wired communication systems, it includes mobile communications systems as well as wi-fi
WWW
Stands for World Wide Web
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x
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y
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z
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